A top priority for the Division of the Arts was to improve recognition on campus and make our audience more aware of the many programs and services the Division provides. I sought to organize the Division as a ‘branded house,’ connecting all our programs with a distinct visual brand, aligned with the greater UW–Madison brand standards.
Action
The Division of the Arts unifies diverse campus arts programs. To create our brand, we integrated core arts elements—lines, primary colors, and abstract shapes—that span across different media and art forms. In response to AI-generated images, we prioritize a human touch, using hand-drawn brushes and jagged edges reminiscent of handmade craftsmanship.
We pushed our creative expression of the brand even further by developing interesting, creative print pieces that reflect our values and promote our goals. This "cube brochure," folds into a three-dimensional box and each panel highlights different aspects of the Arts at UW–Madison
This half-page flyer design aligns on both sides, allowing them to connect infinitely. The repetition increases its ability to grab attention, in particular on walls and tabletops.
