Alexander André
Content Creator / Marketing Manager
SEER_SS_Web Icon.jpg

Wollersheim Integrated Brand Campaigns

I lead integrated creative campaigns that translate brand strategy into cohesive broadcast, digital, and social content designed to strengthen recognition, engagement, and customer response.

Wollersheim Integrated Brand Campaigns

 

SEER Institute

The SEER Institute is a grant funded research entity at UW–Madison that helps develop professional teams, manage organizational change, and assist organizations in advancing their short- and long-term change goals. You can learn more about SEER at theseerinstitute.org

A collection of marketing materials (mission, vision statements, SWOT analysis, logo iterations) for the SEER Institute
SEER Institute branded business cards, process wheel and final logo.

I led the SEER team through a brand identity and visual presence development process. Through my process we identified a butterfly as being a powerful symbol of adaptive, positive change and experimented with ways to represent that icon in a sleek, modern style. We adopted a similar style to represent their process cycle, inspired by tangrams. We went through many color iterations and landed on a calming palette of cooler colors, punctuated by a salmon pink.

SEER color palette and a paper origami butterfly with the SEER butterfly logo printed on top. The origami also includes the SEER logo, UW crest, and a QR code to their website.

As a start-up, SEER did not have a large budget for advertising, so I developed this unique origami card that could be used as decoration on a vendor table or a memorable takeaway.