I lead integrated creative campaigns that translate brand strategy into cohesive broadcast, digital, and social content designed to strengthen recognition, engagement, and customer response.
Wollersheim Integrated Brand Campaigns
WollerSheim Winery & Distillery
I develop timely, multi-channel campaigns that turn brand opportunities into cohesive creative systems across broadcast, digital, and social media. At Wollersheim Winery, I helped modernize campaign execution by creating concept-driven content that strengthened brand visibility, improved consistency, and connected with audiences in culturally relevant moments.
Prairie Fume Seasonal Campaign
To reinforce one of the winery’s most recognized products during the winter season, I developed a warm, atmosphere-driven campaign built around the familiarity of a fireplace setting. The concept repositioned an established product through mood, seasonality, and lifestyle storytelling while remaining adaptable across paid media, web, and social channels.
My role included creative concepting, editing, motion graphics, and multi-platform adaptation.
Seasonal Destination Campaign
To promote winery visitation during peak season, I developed a lifestyle-focused spot designed to showcase the beauty of the property and the on-site guest experience. Combining aerial imagery, product cinematography, and aspirational outdoor scenes, the campaign positioned the winery as both a destination and a premium local brand.
The creative was designed for broadcast placement and repurposed across digital channels to extend reach and campaign value.
Role: Concept Development, Video Production, Editing, Multi-Channel Adaptation
Multi-Platform Rollout
Creative assets were adapted into short-form vertical formats for social media, paid placements, and mobile-first channels—ensuring campaign consistency while optimizing content for each platform’s audience behavior and viewing environment.